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Wella VS Redken: Differences and Similarities

Wella VS Redken: Differences and Similarities

Finding the right hair care product can often be a challenge. With so many brands to choose from, it can be hard to navigate through the options and decide which one is best for you. Today we’ll be taking a look at two of the most popular brands on the market: Wella and Redken. We’ll compare their similarities and differences to help you make an informed decision when it comes to your haircare needs. Read on to learn all about these two iconic brands and determine which one is best for you!

Introducing Wella and Redken

If you’re a haircare aficionado, you’ve probably come across Wella and Redken at some point. Both brands are iconic in the world of hair care, with a long history of providing high-quality products to their loyal fans.

So, what’s the difference between Wella and Redken? And which one is right for you?

Wella has been around since 1880, and is best known for its hair color products. If you’re looking for a brand that can give you salon-quality results at home, then Wella is definitely worth checking out.

Redken, on the other hand, was founded in 1960 and is known for its cutting-edge haircare formulations. If you’re looking for products that will help your hair look and feel its best, then Redken is the way to go.

Both Wella and Redken offer a wide range of shampoos, conditioners, styling products, and treatments. So, no matter what your hair type or concerns may be, you’re sure to find something that works for you from either brand.

Still not sure which brand to choose? Why not try both! You might just be surprised at how much you love the products from both Wella and Redken.

A Brief History of the Brands

-In 1880, Eugen Schmidt founded Wella in Germany.
-The company started out by producing hair dyes and perms.
-In 1955, they released their first haircare line, called Koleston.
-Koleston became very popular among hairdressers and salons.
-In 2003, Wella was acquired by Procter & Gamble.

Redken was founded in 1960 by Jheri Redding and Paula Kent.
-Redding was a hairdresser and Kent was a model.
-They created the company because they were frustrated with the lack of good products on the market.
-Redken quickly became popular among hairdressers and salon professionals.
-In 1993, L’Oreal acquired Redken.


Key differences between Wella and Redken:

  1. Product Range:
    • Wella: Wella offers a diverse range of haircare products, including hair color, haircare treatments, styling products, and professional salon supplies. The brand is particularly renowned for its hair color systems, including Koleston Perfect and Color Touch.
    • Redken: Redken offers an extensive range of haircare products tailored to different hair types and concerns. This includes shampoos, conditioners, treatments, and styling products formulated with advanced protein and moisture technology.
  2. Technology and Formulations:
    • Wella: Wella products often incorporate advanced technology and formulations to deliver vibrant hair color, improved hair health, and long-lasting results. The brand is known for its expertise in hair color chemistry and innovative styling products.
    • Redken: Redken products are formulated with cutting-edge technology and ingredients designed to address specific hair concerns, such as damage repair, hydration, volume, and color protection. The brand’s patented protein technology helps strengthen and nourish the hair from within.
  3. Price Range:
    • Wella: Wella products are typically priced in the mid to high range, reflecting their professional-grade quality and performance. The brand offers both salon-exclusive and retail products.
    • Redken: Redken products are generally priced in the mid-range, making them accessible to a wide range of consumers. The brand offers salon-quality results at a more affordable price point.
  4. User Reviews and Reputation:
    • Wella: Wella products are highly regarded by both professionals and consumers for their quality, performance, and extensive color options. The brand’s commitment to innovation and education has earned it a strong reputation in the industry.
    • Redken: Redken products have garnered positive reviews for their effectiveness in addressing various hair concerns, including damage repair, color protection, and styling. Customers appreciate the brand’s focus on science-based formulations and visible results.

The Differentiators

For starters, both Wella and Redken offer a wide range of products for all different hair types. Whether you’re looking for shampoo, conditioner, styling products, or treatments, both brands have something to offer. In terms of price, both Wella and Redken are on the higher end of the spectrum. But when it comes to quality, you definitely get what you pay for with these two brands.

When it comes to their signature products, Wella is most well-known for their Koleston Perfect hair color line. This line offers amazing color results that last long and look natural. Redken is most well-known for their Extreme line of haircare products. This line is designed to provide intense hydration and nourishment for damaged or dried out hair.

List of some popular products from Wella and Redken:


  1. Wella Koleston Perfect: Professional hair color range offering vibrant and long-lasting results.
  2. Wella Color Touch: Semi-permanent hair color line for gentle, ammonia-free coloring.
  3. Wella Fusion Plex: Haircare range formulated to repair and protect damaged hair.
  4. Wella Oil Reflections: Hair oil infused with macadamia seed oil and avocado oil for smoothness and luminosity.
  5. Wella EIMI: Styling range including mousses, hairsprays, and styling creams for versatile looks.


  1. Redken All Soft Shampoo and Conditioner: Moisturizing duo designed to soften and nourish dry, brittle hair.
  2. Redken Extreme Anti-Snap Leave-In Treatment: Strengthening treatment for damaged hair prone to breakage.
  3. Redken Color Extend Magnetics Shampoo and Conditioner: Color-preserving formula to extend the life of hair color.
  4. Redken Frizz Dismiss Rebel Tame: Leave-in smoothing cream for frizz control and manageability.
  5. Redken Brews: Men’s grooming range including shampoos, conditioners, and styling products for all hair types.

Wella and Redken Comparison Table

Here’s a comparison table outlining the key differences between Wella and Redken:

Brand OriginGerman brandAmerican brand
Product RangeExtensive range including hair color, haircare treatments, and styling productsComprehensive range covering shampoos, conditioners, treatments, and styling products
TechnologyAdvanced hair color systems, innovative styling productsScience-based formulations, patented protein technology
Price RangeMid to high rangeMid-range
User ReviewsHighly regarded for quality, performance, and extensive color optionsPositive reviews for effectiveness and visible results
Target AudienceProfessionals and consumers seeking salon-quality resultsConsumers looking for science-based haircare solutions
ReputationStrong reputation in the industry, known for innovation and educationRenowned for science-based formulations and visible results

This comparison table highlights the key differences between Wella and Redken in terms of brand origin, product range, technology, price range, user reviews, target audience, and reputation.

Which Brand is Better?

The choice of which hair care brand to use is a highly personal one. Some people swear by Wella, while others prefer Redken. So, which is the better brand?

Wella and Redken are both professional hair care brands that offer high-quality products. However, there are some key differences between the two brands. Wella is more focused on providing affordable hair care solutions, while Redken is more expensive but also offers a wider range of products.

If you’re looking for a cheap hair care option, then Wella is the better choice. However, if you’re willing to spend more money on hair care products, then Redken is the way to go.


Both Wella and Redken have a lot to offer in terms of hair care products. Each brand has its own unique strengths that make them stand out from the competition. Ultimately, each consumer will have to decide which brand is right for their particular needs and preferences. Whatever you choose, both Wella and Redken are guaranteed to provide excellent quality haircare products that will keep your hair looking great!