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Purpose Vs Objective: What’s the Difference?

Purpose Vs Objective: What’s the Difference?

Purpose Vs Objective: What’s the Difference?

In business, it’s important to understand the difference between purpose and objective. Purpose is what you want your company or product to achieve, while objective is what you actually need to achieve that purpose. For example, a company’s purpose might be to make money, but its objective might be to improve the quality of their products.


Objectives are important goals that a company or individual has for themselves. They are what motivate people to work towards a common goal. Purpose, on the other hand, is what a company or individual sets out to achieve through their work. It is the underlying motive behind an objective.

There is a big difference between the two, and it’s important to understand them if you want to be successful in your career. Here are four reasons why you should focus more on purpose than objective:

1. Purpose inspires action. When you have a clear and motivating purpose, you’re much more likely to take action towards achieving it. Objectives can be exciting and inspiring, but without purpose backing them up, they can be less motivating.

2. Purpose gives you direction. You need direction in order to achieve anything, and without purpose your objectives can become scattered and lost. Having a clear goal helps you stay on track and stay motivated throughout your journey.

3. Purpose ties everything together. When everything is linked back to a single purpose, it becomes crystal clear and easier to manage. This makes it easier to stay focused on the task at hand and avoid distractions.

4. Purpose provides a sense of meaning.


Objective is the end goal or purpose of an action. Purpose is what motivates someone to take an action in pursuit of that objective. In the context of project management, an objective is a statement of what you want to achieve from a project, and a purpose is what makes it worth undertaking.

Objectives can be specific (e.g., “complete this project by May 1”), or they can be general (e.g., “enhance customer satisfaction”). Purposes, on the other hand, are more ambiguous and can encompass a number of goals and objectives. They typically focus on the people affected by the project—the beneficiaries—and should be specific enough to allow individuals and teams to know exactly what they’re expected to deliver.

A common purpose for projects is to achieve certain business outcomes (such as increasing revenue or cutting costs), but their scope can vary depending on the organization and its goals. For example, one company might prioritize quality over speed, while another might prioritize speed over quality.

The Difference Between Purpose and Objective

Purpose is the reason why something is done. It’s what drives an action.
Objective is the end result or goal that a goal is working towards.
Both purpose and objective can be helpful in achieving a goal, but each has its own advantages and disadvantages.
Here are some examples of when to use each:

If you want to make sure you get up early for your job, your objective would be to get up early. Your purpose, on the other hand, would be to do what’s best for your job – which might involve getting up early.

If you want to lose weight, your objective is to reduce your overall body mass. Your purpose might be to feel better about yourself and maintain a healthy lifestyle.

Why You Should Care About the Difference

Objectives are what you want your blog to achieve. They’re a snapshot of where you want your blog to end up, and can be anything from getting more readers to becoming an authority in your field. Purposes, on the other hand, are what your blog is actually for. They reflect what you’re actually trying to accomplish with your blog, and can be more specific than an objective. They might be things like sharing your knowledge, entertaining people, or helping people solve a problem. Knowing the difference between these two concepts is key to creating a successful blog.

How to Determine If Your Goal Is Objectively Accomplishable

There is a big difference between purpose and objective. Purpose is what your goal is, while objective is what you need to do to achieve your goal. Let’s take a look at an example.

You want to purchase a new car. Your purpose for wanting a new car is to get from point A to point B as quickly and efficiently as possible. Your objective would be to buy the best car for your needs and budget.

Now let’s say you become pregnant and decide you don’t want or need a new car anymore. Your original reason for wanting a new car no longer exists, so your purpose changes.

Your new purpose might be to spend time with your baby and maintain the family’s mobility. Your objective now would be to find a used car that meets your needs and budget.

When it comes to achieving goals, it’s important to always keep in mind what your new purpose might be if your original objective fails. This way, you’re always working towards an achievable goal rather than aimlessly trying to achieve something without knowing what that actually looks like.

Difference: Purpose Vs Objective


The purpose of a blog is to provide an outlet for writers to share their thoughts and ideas. A blog’s purpose is to educate, entertain, and inspire its readers. A blog’s objective is to help its writers achieve their writing goals.


It can be difficult to tell the difference between purpose and objective when it comes to our actions.

We often take things on a bit too personally and think that our intentions are always pure, even if we might not always achieve our objectives. The purpose is about doing something for the right reasons, regardless of the outcome.

Objectives are about achieving a specific goal, irrespective of how you get there. Knowing the difference can help us stay focused and motivated during challenging times, and help us reach our full potential in life.