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Slazenger Logo vs Puma Logo Comparison

Slazenger Logo vs Puma Logo Comparison

Logos are a fundamental element of brand identity, representing a company’s values, products, and reputation. Slazenger and Puma are two well-established brands, each with its distinctive logo, both of which have evolved over time. In this comprehensive comparison, we will delve into the histories, design elements, symbolism, and brand associations of the Slazenger and Puma logos. By the end of this article, you’ll have a thorough understanding of what these logos signify and how they contribute to the brand identities of Slazenger and Puma.

Slazenger Logo: A Snapshot

History: The Slazenger brand, founded in 1881 in London, has a rich heritage in sports equipment, particularly in tennis and golf.

Logo Evolution: The Slazenger logo has evolved considerably over the years, but its core elements have remained consistent.

Design Elements:

  • Crest Shape: The Slazenger logo is typically enclosed within a circular or shield-like crest shape.
  • Leaping Panther: At the center of the logo is a leaping panther, which is often black, white, or gold in color.
  • Typography: The brand name “Slazenger” is written in bold, uppercase letters around the perimeter of the crest.


  • Panther: The leaping panther symbolizes agility, speed, and strength, qualities associated with athletes and sports.
  • Crest: The crest shape adds a sense of tradition and heritage to the logo, reflecting Slazenger’s long history.

Puma Logo: A Snapshot

History: Puma, established in 1948 in Germany, is renowned for its athletic and sportswear products, with a strong presence in the world of soccer and athletics.

Logo Evolution: The Puma logo has also evolved, adapting to the changing design trends and brand image.

Design Elements:

  • Leaping Puma: The central element of the Puma logo is a leaping puma, which is often depicted in a leaping position.
  • Typography: The brand name “Puma” is usually placed below or alongside the leaping cat, using a bold, uppercase font.


  • Puma: The leaping puma represents swiftness, agility, and power, qualities that align with sports and athleticism.
  • Minimalism: The simplicity of the logo conveys a sense of modernity and efficiency.

Logo Evolution: Slazenger vs. Puma

Slazenger Logo Evolution:

  • Early Years: Slazenger’s early logos featured elaborate crest designs, often with intricate details and heraldic elements.
  • Simplification: In recent decades, the logo has undergone simplification, with a focus on the leaping panther as the central motif.
  • Color Variations: While black and white are predominant, the logo has appeared in gold and other colors, depending on the product line and marketing campaign.

Puma Logo Evolution:

  • Early Designs: Puma’s earliest logos featured a leaping puma with more realistic detailing.
  • Streamlined Cat: Over time, the puma in the logo has become more stylized and streamlined.
  • Color Changes: The logo has been presented in various colors, but black and red are the most iconic and widely recognized.

Brand Associations: Slazenger vs. Puma

Slazenger Brand Associations:

  • Heritage: Slazenger’s long history is associated with traditional sports like tennis and golf.
  • Quality: The brand is often seen as a symbol of quality and reliability in sports equipment.
  • British Tradition: Slazenger’s British origins contribute to its image of heritage and tradition.

Puma Brand Associations:

  • Athleticism: Puma is closely linked with athletics, soccer, and a dynamic, active lifestyle.
  • Innovation: Puma is known for innovative athletic wear and footwear, particularly in the realm of performance sports.
  • Youthful Energy: The brand exudes a youthful and energetic vibe, appealing to a broad audience.

Key Takeaways

While both the Slazenger and Puma logos share the use of animals, they are quite distinct in their overall design and feel. Here’s a breakdown of their key differences:


  • Design: Primarily text-based logo with the brand name “Slazenger” written in a classic serif font, often slanted at an angle.
  • Animal: No animal present in the current logo.
  • Feel: Classic, established, and timeless.


  • Design: Primarily image-based logo featuring a stylized leaping puma in a dynamic pose.
  • Animal: A puma (cougar) is the central element of the logo.
  • Feel: Energetic, athletic, and powerful.

Historically, Slazenger did have a logo featuring a jumping cat, which caused trademark disputes with Puma due to their similarities. However, Slazenger phased out the cat logo in the late 1990s and transitioned to their current text-based logo.

Conclusion: Slazenger vs. Puma Logos

In conclusion, both the Slazenger and Puma logos effectively convey the brand identities and values they represent. While Slazenger’s logo emphasizes tradition and quality with its crest and leaping panther, Puma’s logo exudes athleticism and modernity with its simplified leaping puma design. Each logo has evolved over time to align with changing brand images and design trends.

Your preference for one logo over the other may depend on your personal connection to the brand, your association with their respective products, or your affinity for the qualities and values each logo represents. Ultimately, both Slazenger and Puma have successfully used their logos to establish strong brand identities and recognition in the competitive world of sports and fashion.